From the Desk (and Mind) of Marc Landsberg

Showing Up

Woody Allen years ago rightly said (and I paraphrase), “Life is 95% showing up.”

He’s right. I think this is the most meaningful thing one can do. Just be there.

I remember when my Dad died…I thought I’d caught the bubonic plague. People stayed away in droves. I realize in retrospect, that it’s a terribly hard and awkward situation, and so they simply avoided it.

But that’s not the right thing to do. In those instances – and many like it – simply showing up is all that matters. A simple “I’m sorry for your loss” is ample. Just the act of being there shows you care far more than words can express. You took the time, and made the effort, and went out of your way to express your feelings through actions.

Life isn’t about what you say, it’s about what you do.

I take great pride in showing up. People tease that there must be a clone (heaven forbid) as I’m in NY then London then Chicago, and back again. All in a week.

I often get asked “how do you do it?”

Here are the tricks I use:
1. Little sleep (4-5 hours)
2. Lots of exercise
3. Time zones (can really work in your favor)
4. Red eyes
5. Protein diet
6. I give a crap. It means more to me to show up, than to not show up. Full stop.

Above all, I try my hardest to show up for our clients, and for fellow DEVIANTS @ socialdeviant.

From NY to LA to Chicago and London, I do my level best, each week, to be right there with the people and teams that matter the most.

This week, I was in London with several key partners, including our friends from Contagious.

Today, I’m up in Oakbrook and then spending the afternoon with a few key clients Abbott.

Next week we’re teaching a social media course Kellogg School of Management and I’ll be in town all week, including a few meetings with our clients MillerCoors and Jacob Leinenkugel Brewing Co. We’re also lucky enough to have several key folks from Farmers Insurance visiting our offices. And to end next week, a full day deviant offsite as we plan for 2015. More quality time with my team, love it.

The following week, 24th and 25th, it’s back to LA for two days of meetings with our Farmers Insurance client, and then back here on Wednesday for a few meetings before Thanksgiving break.

The week of 12/1 I’m teaching a few classes at Kellogg, as well as Latin School of Chicago and spending more time with my fellow DEVIANTS. The rest of December is, well, the rest of December.

Through it all…I’m in touch constantly. Reading, blogging, calling, listening.

Showing up does indeed mean showing up in person, but it equally means continuing to show up for those back at the ranch whilst I’m elsewhere. Just ask Grace Landsberg how many snapchats Dad sends when he’s on the road :))

For sure, life is about showing up. Next time you think to beg off an important meeting, or visit, or funeral, because it doesn’t fit into your calendar (or maybe you’re too tired), think again.

The moments in which you show up are the moments that matter the most.


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