From the Desk (and Mind) of Marc Landsberg

User-Centered Design at TechWeek Chicago


A few weeks ago, I had the good fortune of speaking to a large audience at TechWeek Chicago (#techweekCHI) on the topic of user-centered design.

I’ve been a fan boy of user-centered design since I first learned the term, circa 1997.

Not a practitioner, mind you, but a huge fan boy. And as you know, fan boys are more dangerous as they’re passion tends to run deep, if slightly untethered by reality.

What I loved so much about the discussion was how far the discussion has progressed over the past 5 years.

The discussion now is about how it applies in social spaces, about how to create content experiences that engage and deliver value both for the intended audience as well as the brand.

A true value exchange, in which everyone is better off for having had the interaction.

My observation from the talk is that everyone in the audience is completely bought into the power of the value exchange – of embracing fundamental human truths to drive the creation of highly relevant, highly personalized, highly valuable content experiences.

Said differently, content driven through a user-centered design lens.

And so, as we continue to push the frontiers of creativity across social spaces, one thing remains inviolate. The fundamental power of user-centered design, tethering us to the most important reality of all – what matters to people.


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