From the Desk (and Mind) of Marc Landsberg

Integrated Marketing Week 2014

I really enjoyed speaking at the DMA’s Integrated Marketing Week in NY a few weeks ago.

One of the things we’re launching @socialdeviant is the curation of conferences for our clients and partners. As you can see from the below, IMW14 was our kickoff, and more are on the way.

 

A few key themes emerged from the conference:

1. Integration is a means, not an end. Always remain focused on the marketing goal(s) to be achieved, and avoid “integration” metrics wherever possible

2. Consumer and Customer Marketing is Multi-Channel. Thinking of your marketing activities, as an overall marketing calendar, and each initiative as a “content type,” will enable you to plan and align all of your efforts in priority sequence, see the dependencies, and allocate resources efficiently.

3. Apropos point#2 always align your media spend for maximum impact. Paid social always works to amplify organic content, and online spending should be aligned with SEM.

Don’t forget a few of our upcoming speaking engagements: TechWeek Chicago, Social Media Week Chicago, and Spikes Asia in September.

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