The modern leader has to be engaged, in ways that the leader of prior generations never imagined.
A modern leader has to understand what’s happening with each client/customer/channel, and engage consistently and effectively. They can’t hover above it all.
Well beyond the financial status of a particular account (are we making money or not), the modern leader has to be engaged on an ongoing basis to understand the needs, wants, resources, and opportunities to create value for each client.
The modern leader has to understand the business enough to contribute in a meaningful way.
To add value at every turn.
This requires excellent two-way communication, being accessible, responding with input quickly, and alignment with the team’s expectations.
The modern leader has to understand that above all, the days of the Swoop and Poop are over.
No longer is it sufficient to simply drop in to a team meeting, make a few (typically off-topic and generally random) points, and then swoop away.
Sending teams into a tailspin, hours before the big meeting, doesn’t help. It doesn’t make the leader look smart, or engaged.
Instead, it makes them seem disconnected, egocentric, and borderline irrelevant.
No longer can the CEO simply be the person who swoops and poops, and takes these two calls:
Indeed, the modern leader must be engaged on an ongoing basis, in the right way for their teams, and for their clients. Not easy, but fundamental to long-term success.