Not long ago, I was in Minneapolis and had the good fortune to be meeting with the very smart folks at Olson.
During our meeting, they mentioned that John Olson, the founder and a great great ad man, marketer, artist, musician, and dad, was about to die after a year-long battle with Cancer.
And then, over the weekend, it happened…
Why do I share this news?
Well, I’ve been thinking a lot about the meaning of things – work, starting a company, family, all of it.
And I’d like to honor the great John Olson, by sharing my thoughts about his far too early death.
John worked for 18+ years to build a great agency, sold it, and then died within 4 years of the sale.
Man o man.
Perhaps I once thought life was about a finish line, a destination, a place to get to, a raft of accomplishments, goals set and met.
I can tell you now, with great certainty, no chance.
John, as he was dying, was insistent in pointing out that the sale of his agency was an incidental event in his life. That the legacy he was leaving – an amazing family, a vibrant agency, his music, his art – was infinitely more important than any single event.
Life is, for sure, a series of moments. Some big, some small. Some hard, some easy. Some crazy, some silly, but for sure, all of them worth having.
That, for sure, is the job to be done. Collect as many moments as you can, and see where they lead you.
And, to never forget to enjoy every single one of them.
For us, a constant reminder that we’re building this thing called socialdeviant – a fluid, scrappy, too big for its britches start-up that doesn’t look like a start-up – and as the builders, it’s ours to shape.
To create and shape the moments that we’ll remember long after we’re no longer a part of socialdeviant.
To shape it the way we like it, because there is no finish line. No definition of good or bad, success or failure, profit or loss, other than what we define.
For me, that means making the most out of every moment, and doing my level best to create as many as I humanly can.