You Can Never Be Too Kind
This is a motto I try to live by, and our entire company aspires to on a daily basis.
Kindness is in too short a supply, and yet, there are abundant opportunities to be kind, every moment of every day, if you simply view the world through a kind lens.
Brands are more and more paying attention to this simple yet powerfully real human truth.
The best brands are authentic, transparent, responsive, organic, and above all, kind.
Kind not just in words, but far more importantly, in actions.
And when kindness happens unexpectedly, well, it’s the kindest act of all.
My two favorite recent examples of brands being supremely, unexpectedly kind, are WestJet and Uber.
The videos speak for themselves – please take a few minutes, point your browser here, and appreciate the power and impact brands can have when they act out of pure kindness:
WestJet – surprised its fliers on a trip between Toronto and Hamilton, making their holiday wishes come true:
Uber – is sending out “Uber sleighs” to collect toys for toy drives:
Superb. I’m sure there are countless more examples of brands being kind, acting kind, and winning the hearts (and minds) of their consumers.
Because today, loyalty can’t be bought. It is, instead, earned, and increasingly earned through random acts of kindness.