All marketing, or I should say, the best marketing is technology-enabled and data-driven.
I’ve been saying for years that the CMO of the future will be a technologist and data-driven marketer, not an ad manager.
I’ve seen more and more organizations nest IT, sales, and service under the CMO as they should do, so she can manage the entire consumer experience end to end.
Fundamentally, this organizational shift is the structural requirement needed to successfully moving from an advertiser to an always on marketer.
Take a look, eager for your thoughts.